--- title: "[Second level navigation] - Variants" description: Variants, currently in the Early Access Phase, enables you to create distinct content experiences tailored to specific audiences, campaigns, or contexts. url: https://www.contentstack.com/docs/developers/variants product: Documentation doc_type: navigation-page audience: - developers version: unknown last_updated: 2026-03-25 --- # [Second level navigation] - Variants This page provides the Variants listing page introduction and a structured set of links for working with Variants and Entry Variants. It is intended for developers and content managers who need to navigate to Variants-related documentation and should be used when looking for the correct Variants topic page to follow. ## Item 1 ### Listing page #### Heading Variants #### Introduction Variants, currently in the Early Access Phase, enables you to create distinct content experiences tailored to specific audiences, campaigns, or contexts. By defining multiple variants for an entry, you can customize content, visuals, and offers based on user characteristics such as location, preferences, or behavior. This approach enhances personalization, ensuring that each user receives relevant and engaging content that resonates with their unique needs. Variants streamline the process of delivering targeted experiences, helping you effectively connect with diverse audience segments. #### Links section ##### Work with Variants ###### Heading Work with Variants ###### Links - About Variants Title: About Variants Url: /docs/personalize/about-variants - Getting Started with Variants Title: Getting Started with Variants Url: /docs/developers/variants/getting-started-with-variants - Create and Manage Variant Groups in the CMS Title: Create and Manage Variant Groups in the CMS Url: /docs/developers/variants/create-and-manage-variant-groups-in-the-cms Select flag: NEW - Manage Variant Groups Title: Manage Variant Groups Url: /docs/developers/variants/manage-variant-groups ##### Work with Entry Variants ###### Heading Work with Entry Variants ###### Links - About Entry Variants Title: About Entry Variants Url: /docs/content-managers/entry-variants/about-entry-variants - Create an Entry Variant Title: Create an Entry Variant Url: /docs/content-managers/entry-variants/create-an-entry-variant - Edit an Entry Variant Title: Edit an Entry Variant Url: /docs/content-managers/entry-variants/edit-an-entry-variant - Publish an Entry Variant Title: Publish an Entry Variant Url: /docs/content-managers/entry-variants/publish-an-entry-variant - Delete an Entry Variant Title: Delete an Entry Variant Url: /docs/content-managers/entry-variants/delete-an-entry-variant ##### More about Entry Variants ###### Heading More about Entry Variants ###### Links - Manage Versions of Entry Variants Title: Manage Versions of Entry Variants Url: /docs/content-managers/entry-variants/manage-versions-of-entry-variants - Understanding How Publishing Works with Entry Variants Title: Understanding How Publishing Works with Entry Variants Url: /docs/content-managers/entry-variants/understanding-how-publishing-works-with-entry-variants - Limitations for Entry Variants Title: Limitations for Entry Variants Url: /docs/content-managers/entry-variants/limitations-for-entry-variants - Entry Variants FAQs Title: Entry Variants FAQs Url: /docs/faqs#entry-variants-faqs ## Common questions ### What is this page used for? It provides an introduction to Variants and a set of links to Variants and Entry Variants documentation pages. ### Where do I start if I’m new to Variants? Use the “Getting Started with Variants” link under “Work with Variants.” ### Where can I find information about publishing Entry Variants? Use the “Understanding How Publishing Works with Entry Variants” link under “More about Entry Variants.” ### How do I find FAQs for Entry Variants? Use the “Entry Variants FAQs” link, which points to `/docs/faqs#entry-variants-faqs`.