---
title: "[Set Up Stack] - About Stacks"
description: Overview of what a Stack is in Contentstack and its key features.
url: https://www.contentstack.com/docs/developers/set-up-stack/about-stack
product: Contentstack
doc_type: concept
audience:
  - developers
  - content-managers
version: current
last_updated: 2026-03-25
---

# [Set Up Stack] - About Stacks

This page explains what a Stack is in Contentstack, who can create stacks, and the key capabilities stacks provide. Read this if you are setting up a new project workspace or need to understand how content and assets are organized for collaboration and publishing.

## About Stacks

A Stack in Contentstack is a centralized repository that stores all the content and assets for a project. It provides a structured workspace where teams can collaborate to create, manage, and publish content efficiently.

**Note:** Only the Organization [Owner](/docs/developers/organization/organization-roles#organization-owner) or [Admin](/docs/developers/organization/organization-roles#organization-admin) can create stacks and invite users to collaborate.

## Key Features

With a stack, you can:
- **Create and manage content:** Build structured content using content types and entries.
- **Upload and organize assets:** Store and manage images, videos, and other files.
- **Define workflows:** Set up approval processes to streamline content publishing.
- **Automate actions with webhooks:** Trigger external events based on content updates.
- **Collaborate with teams:** Invite users and assign roles with specific permissions.
- **Scale Content with Multi-Branching:** Use Branches to create separate copies of content for development, testing, or localization.
- **Publish Content Across Channels:** Distribute content to websites, mobile apps, and other digital platforms by setting up environments and publishing rules.

Stacks empower teams to work efficiently, maintain content consistency, and scale their digital experiences effortlessly.

## Tutorial Video

## Common questions

### Who can create stacks in Contentstack?
Only the Organization [Owner](/docs/developers/organization/organization-roles#organization-owner) or [Admin](/docs/developers/organization/organization-roles#organization-admin) can create stacks and invite users to collaborate.

### What does a Stack store?
A Stack in Contentstack is a centralized repository that stores all the content and assets for a project.

### What are some key things I can do with a stack?
With a stack, you can create and manage content, upload and organize assets, define workflows, automate actions with webhooks, collaborate with teams, scale content with multi-branching, and publish content across channels.

### When would I use multi-branching in a stack?
Use Branches to create separate copies of content for development, testing, or localization.