--- title: "[Brand Kit] - Create a Voice Profile" description: Create and configure a Voice Profile in Brand Kit to define unique AI-generated brand voices and test them in the Playground. url: https://www.contentstack.com/docs/content-managers/brand-kit/create-a-voice-profile product: Contentstack doc_type: how-to audience: - content-managers - administrators - owners version: current last_updated: 2026-03-25 --- # [Brand Kit] - Create a Voice Profile This page explains how to create a Voice Profile in Contentstack Brand Kit, including required prerequisites, configuration parameters, and how to use the Playground to test prompts. It is intended for Contentstack users with Owner/Admin access and Brand Kit collaborator access who need to define and apply AI-generated brand voices. ## Create a Voice Profile Voice Profiles allows you to define unique AI-generated brand voices that you can apply to your content. **Note**: Each organization can create a maximum of **100 Voice Profiles** within each Brand Kit. ## Prerequisites - [Contentstack account](https://www.contentstack.com/login/) - Access to Organization that has Brand Kit enabled - Access to the Contentstack Organization/Stack as the [Owner](/docs/developers/organization/organization-roles#organization-owner)/[Admin](/docs/developers/organization/organization-roles#organization-admin) - Access to Brand Kit as an invited [Collaborator](/docs/content-managers/brand-kit/invite-collaborators) ## Steps for Execution To create a Voice Profile in Brand Kit, log in to your [Contentstack account](https://www.contentstack.com/login) and perform the following steps: - In the left navigation panel, click the **Brand Kit** icon. - Select the **Brand Kit** in which you want to create a Voice Profile. - You will be navigated to the **Voice Profile** landing page. If there are any Voice Profiles already created, they will appear here. To create a new one, click the **+ New Voice Profile** button and select **Add Manually**. **Additional Resource**: To import the Voice Profile, refer to the [Import a Voice Profile](/docs/content-managers/brand-kit/import-a-voice-profile/) document ### Create a Voice Profile On the **Create Voice Profile** page, enter the following details: - **Voice Profile Name** (required): Enter a suitable name for your Voice Profile. - **Description** (optional): Enter an appropriate Voice Profile description. - **Communication Style Mixer**: The Communication Style Mixer is a critical element of your brand identity, defining how your organization interacts with customers. In this section, you can set the following parameters: - **Formality Level**: You can set the formality level from **None**, **Casual**, **Business**, to **Professional**. Let’s discuss in detail: - **None**: Generic content without any specifications - **Casual**: Uses an informal but engaging tone that makes content more compelling.**Example**: "It’s true, nobody really enjoys grocery shopping. Here's five ways to make it less painful." - **Business**: Employs clear and concise language that maintains a tone suitable for business settings, you can set this parameter accordingly.**Example**: "Please note that customer support is available 24/7 via our online customer portal." - **Professional**: Uses polished language often found in legal documents or important announcements.**Example**: "We are pleased to announce the official launch of our new product line." - **Tone Of Voice**: You can set the tone of voice from **None**, **Informative**, **Assertive**, to **Persuasive**. Let’s discuss in detail: - **None**: Generic content without any specifications. - **Informative**: Delivers facts in a neutral way, without opinions or personal slants.**Example**: "The report shows a 15% increase in sales." - **Assertive**: Presents arguments and ideas with confidence, making clear recommendations.**Example**: "This method is the most effective based on our research." - **Persuasive**: Uses strong arguments and emotional appeals to influence action or belief.**Example**: "Upgrade now and unlock exclusive features to transform your experience!" - **Humor Level**: You can set the humor level from **None**, **Serious**, **Subtle**, to **Lighthearted**. Let’s discuss in detail: - **None**: Generic content without any specifications. - **Serious**: Maintains a strictly professional tone, avoiding humor altogether.**Example**: "Lack of data security can have serious consequences." - **Subtle**: Uses light touches of humor or wit to keep the audience engaged without compromising professionalism.**Example**: "Here are ten tips for writing email subject lines that won’t end up in the dreaded spam folder." - **Lighthearted**: Incorporates relevant humor to connect with the audience and create a more playful atmosphere.**Example**: "Sometimes my biggest accomplishment of the day is simply remembering to mute myself during a virtual meeting." - **Language Complexity Level**: You can set the language complexity level from **None**, **Plain**, **Straightforward**, to **Technical**. Let’s discuss in detail: - **None**: Generic content without any specifications. - **Plain**: Uses everyday words that are clear and understandable to a broad audience.**Example**: "Turn on the device and follow the on-screen instructions." - **Straightforward**: Employs clear communication, potentially including industry-specific terms relevant to the target audience.**Example**: "The ROI of this investment is significant." - **Technical**: Leverages advanced concepts and specialized vocabulary for audiences with prior knowledge.**Example**: "The software leverages machine learning algorithms for optimization." - **Custom Details**: Custom Details includes two entities: **Insights** and **Sample Content**: - **Insights**: Insights are the additional information that you can provide to the AI model.**Example**: Monitor industry trends, experiment with new content formats and strategies, incorporate ethical AI practices. - **Sample Content**: You can provide sample content to your Voice Profile to generate similar content in action.**Example**: Navigating the AI Landscape: Essential Insights for Aspiring Bloggers. Explore the fundamentals of AI, uncover your niche, leverage AI tools, engage with the community, and address ethical considerations to succeed as an AI blogger. ### Playground in Voice Profile Playground lets you experiment with prompts to test and refine your Voice Profiles. Inside this section, you can perform the following operations: - **Enable Knowledge Vault**: Enable this button to generate content through the Knowledge Vault. - **Enter Prompt**: Enter your topic or content idea into the **Provide Prompt** field. - **Generate Response**: Click the **Generate Response in Playground** button to generate the content. The content generation initiated in the right side **Playground** panel. - **Stop Content Generation** (optional): Click **Stop Generating Response** option to halt the process. - **View/Hide Response**: Use the highlighted icon, to toggle the response display. - **Regenerate or Copy Generated Content**: After the content is generated, you can see two options: - **Regenerate**: This option allows you to regenerate the content. - **Copy**: Copy the content to clipboard and use it further if required. - **Clear Prompt**: Click **Clear Prompt** to start a new prompt. **Warning**: The generated content will not be saved in the history and will be cleared once you click the **Save** button. - Once you have added these details to your Voice Profile, click **Save**. You will get a success message after the Voice Profile is created. You can view its details by clicking the **Information** icon on the right-side navigation panel. **Additional Resource**: To generate content specifically in the entry’s [fields](/docs/developers/create-content-types/about-fields), refer to the [AI Assistant with Brand Kit](/docs/developers/marketplace-apps/ai-assistant-with-brand-kit) documentation. ## Common questions **How many Voice Profiles can an organization create within each Brand Kit?** Each organization can create a maximum of **100 Voice Profiles** within each Brand Kit. **What access is required to create a Voice Profile?** Access to Organization that has Brand Kit enabled, access to the Contentstack Organization/Stack as the [Owner](/docs/developers/organization/organization-roles#organization-owner)/[Admin](/docs/developers/organization/organization-roles#organization-admin), and access to Brand Kit as an invited [Collaborator](/docs/content-managers/brand-kit/invite-collaborators). **Can I import a Voice Profile instead of adding it manually?** Yes. **Additional Resource**: To import the Voice Profile, refer to the [Import a Voice Profile](/docs/content-managers/brand-kit/import-a-voice-profile/) document **Is Playground-generated content saved automatically?** No. **Warning**: The generated content will not be saved in the history and will be cleared once you click the **Save** button.