---
title: "[Brand Kit] - Create a Brand Kit"
description: Create a Brand Kit to organize voice profiles and manage access within a Contentstack organization.
url: https://www.contentstack.com/docs/content-managers/brand-kit/create-a-brand-kit
product: Contentstack
doc_type: how-to
audience:
  - content-managers
  - administrators
version: current
last_updated: 2026-03-25
---

# [Brand Kit] - Create a Brand Kit

This page explains how to create a Brand Kit in Contentstack, including prerequisites, step-by-step instructions, and key notes about access and limits. It is intended for content managers and organization owners/admins who need to set up Brand Kits before creating and managing Voice Profiles.

## Create a Brand Kit

Brand Kit helps you organize all your voice profiles in one location in an organized manner.

## Prerequisites
- [Contentstack account](https://www.contentstack.com/login/)
- Access to Organization that has Brand Kit enabled
- Access to the Contentstack Organization/Stack as the [Owner](/docs/developers/organization/organization-roles#organization-owner)/[Admin](/docs/developers/organization/organization-roles#organization-admin)

## Steps for Execution
To create a Brand Kit, log in to your [Contentstack account](https://www.contentstack.com/login) and perform the following steps:
- On the left navigation panel, click the **Brand Kit** icon.
- You will be directed to the Brand Kits landing page where you will find your previously created Brand Kits. To create a new one, click the **+ New Brand Kit** button.
- In the **Create Brand Kit** modal, enter the **Brand Kit Name** and **Description** (optional). Then, **Select Stack(s)** from the dropdown and click **Create Brand Kit**.This creates your Brand Kit, and it now appears on the Brand Kits landing page or the dashboard.

**Note**:
- If you are a member of an organization with Brand Kit enabled, you can only view or manage the Brand Kits you create or collaborate on.
- The organization admins have access to all Brand Kits created within the organization and can perform CRUD (Create, Read, Update, Delete) operations on them.
- Selecting one or multiple stacks (during the stack selection step as discussed above) will sync the stack variables in the Environments settings.
- The maximum number of Brand Kits allowed per organization is **50**.

After successfully creating the Brand Kit, you can start [creating Voice Profiles](/docs/content-managers/brand-kit/create-a-voice-profile) in it.

## Common questions

### Who can create and manage Brand Kits?
Access depends on your organization settings and role. Organization admins have access to all Brand Kits created within the organization and can perform CRUD (Create, Read, Update, Delete) operations on them.

### Why do I need to select one or multiple stacks when creating a Brand Kit?
Selecting one or multiple stacks (during the stack selection step as discussed above) will sync the stack variables in the Environments settings.

### Is there a limit to how many Brand Kits can be created?
Yes. The maximum number of Brand Kits allowed per organization is **50**.

### What can I do after creating a Brand Kit?
After successfully creating the Brand Kit, you can start [creating Voice Profiles](/docs/content-managers/brand-kit/create-a-voice-profile) in it.